Amplitude is the world's leading product analytics solution that provides granular web+app customer behaviour data, customer cohorting, and charts for deeper insights to craft better conversion, engagement, and retention product development strategies.

Cohort Analysis Based on User Behavioural Data

Divide and compare cohorts based on customer behaviour data collected in real time to identify key metrics that help in product growth. Monitor and improve this to help you achieve your brand's growth in sales.

Correlation Analysis

Through correlation analysis, Amplitude allows you to identify which website or app event has the greatest correlation with purchase, retention rate, and revisit rate.

Cluster Analysis

Through cluster analysis, Amplitude allows you to easily understand the behavioral characteristics of various types of customers with high engagement and loyalty at a glance to allow you to identify the customers who are most likely to be power users.

User Lifecycle Analysis

Create active and dormant user cohorts with customizable period. You can also segment active users by new/current/resurrected users to study how often users actually enage with your product.

Engagement Matrix

Develop a deeper understanding of the high-level pattern of feature engagement in your product by breadth and frequency.